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Monday 20 July 2026

With its double flowers, the Roselily combines the elegance of a lily with the appearance of a rose. Its soft shape makes it perfect for summer bouquets, bridal work and delicate floral arrangements. Florist Aur茅lie, owner of Au Jardin de Cosette, is a big fan of this remarkable flower.

Monday 13 July 2026

At 暗网TVz, we believe that florists deserve more than just flowers, they deserve a partner who truly understands their world. From carefully selected blooms to expert advice and a responsive team, we go beyond the basics. But don鈥檛 just take our word for it, here鈥檚 what florists themselves are saying about working with 暗网TVz.

Monday 06 July 2026

For floral designers, summer is often a season full of flowers and special moments. For Masterpieces ambassador Madita from Grace and Flowers, summer is all about romantic settings, fragrant flowers, and finding moments of calm between busy projects.

Monday 22 June 2026

Based on the motto 鈥淓njoying life,鈥� florist Lena Hartman created two designs. Flowers accompany people through every stage of life: from birth to farewell. Florists shape these moments with their creativity, craftsmanship and sense of atmosphere. Lena interprets this theme in her own unique way.

Tuesday 09 June 2026

Max van de Sluis is a Dutch champion of floral art (1998鈥�2002). He is known for his unique style in which tradition and modern trends come together. In this guest blog, he shares his sources of inspiration, working with the seasons, and how his creative process evolves throughout the year. Read on to discover more!

Friday 08 May 2026

Imagine: a creative event where florists collaborate, gain inspiration, and learn new techniques: held in an exciting location like Mallorca. Anna realized this idea with The Mallorca Experience. Her goal? To create a complete experience that goes beyond classic flower arranging workshops. Master florist Samantha Wilhelm spoke with her to discover all about it.

Wednesday 22 April 2026

Prepare your assortment for Mother鈥檚 Day with the Mood of Motherhood styles. From creative and colorful to soft and refined: respond to different customer preferences and make choosing easier in-store.

Wednesday 15 April 2026

The garden plant season has started again. For you as a florist, this is the perfect moment to put together a strong and attractive assortment. With the right selection, you respond to your customers鈥� needs and increase your sales opportunities. In this article, we help you get started so you can easily make the best choices for your assortment.

Wednesday 25 February 2026

Italian flowers are real eye-catchers; they are strong and colorful because they are carefully cultivated. But the real advantage lies in the climate. In this article, you'll learn why Italian flowers stay beautiful longer and how they strengthen your assortment.

Tuesday 24 February 2026

In Masterpieces By Kim & Bj枚rn: An Italian Dream, Kim Bucholdt and Bj枚rn Kroner created a dreamy cloud creation full of Italian flowers.

Tuesday 17 February 2026

Master florist and Masterpieces ambassador Rieke of Milles Fleurs creates not only for weddings and events, but also for funeral and memorial services. In this article, she shares how she approaches this deeply meaningful work and what makes it so distinctive. Being a funeral florist is demanding, yet profoundly significant in moments of farewell. Flowers often play a quiet, yet essential role.

Thursday 05 February 2026

From Parisian interiors to dreamy Instagram feeds: Pastel Nostalgia is the trend that makes the hearts of lovers beat faster. It's no longer just about the grand declaration, but also about subtle tenderness, tranquility, and a touch of luxury.

Tuesday 03 February 2026

The recent reports from the RIVM and the NVWA about imported roses require careful and factual interpretation. Within the floriculture chain, every link in the chain bears responsibility for quality, safety and transparency.

Monday 02 February 2026

This blog is for florists who are inspired by international top-level floral art. Discover how floral designer and Masterpieces ambassador Hanneke Frankema brings together dreams, reuse and luxury. The result is an impressive world-class creation.

Sunday 01 February 2026

On Valentine's Day, we let a loved one know we are thinking of them and it does not always have to be your partner. This can also be family, a friend, an acquaintance or even the neighbour. With the rose, you are always right on Valentine's Day. But not only the red rose can be given with this romantic day. Did you know that different colours of roses have different symbolic meanings?

Friday 30 January 2026

For everyone looking for an alternative to flowers on Valentine鈥檚 Day: Hoya Kerrii. No plant says 鈥淚 love you鈥� more clearly during the most romantic time of the year. It is a low-maintenance Valentine鈥檚 plant with strong symbolism. In this blog, you鈥檒l read how and why to use this plant in your floral designs.

Tuesday 27 January 2026

Flowers make people happy. They bring colour, atmosphere and emotion: at home, at work, for a celebration or a farewell. But alongside that emotional value, consumers are becoming increasingly critical.